A social media strategy provides guidance on the approach to including social and online media tools within the company’s communication plan. Social media strategies should clearly articulate the reason why social channels are an appropriate means for the business to more effectively reach its … [Read more...] about The Importance of a Social Media Strategy
Strategy
What If?
If you ever ask my team when they run for cover, they would immediately say when she starts a sentence with, ‘What if’. I have to admit, I use this phrase fairly often when I sense there’s more we can be doing or when I really want to challenge the way a business is doing something. When we do ask … [Read more...] about What If?
Beyond the Business Card Shuffle
Networking is a concept most people don’t give serious thought to — but in today’s economic climate, it can and should be an important part of your business plan. When we think about networking, the tendency is to think about it in the realm of forging relationships in order to promote new positions … [Read more...] about Beyond the Business Card Shuffle
Build your Business: Steve Jobs Style
Steve Jobs is surely one of the world’s most respected business leaders. He has built an iconic brand in an industry most of us affectionately call ‘geeky’ gathering millions of loyal ‘paying’ customers in the process. While Steve himself is elusive and rarely gives interviews, there is a lot … [Read more...] about Build your Business: Steve Jobs Style
Brand Loyalty-the Pot of Gold
Read this great ABN article by Chery Hayman of Hayman Strategy on what it takes to build brand loyalty! Enjoy it.... … [Read more...] about Brand Loyalty-the Pot of Gold
Networking – Improving my ROI
Did you, like me, create a list of New Year’s resolutions that even as you wrote them your devil’s advocate was saying things like ’Oh there’s one from last year’s list!’, ‘You are kidding with that one aren’t you?’. In a moment of absolute clarity, I threw out my list. I’m as busy as I can … [Read more...] about Networking – Improving my ROI