A social media strategy provides guidance on the approach to including social and online media tools within the company’s communication plan. Social media strategies should clearly articulate the reason why social channels are an appropriate means for the business to more effectively reach its customers.
It is critical that the business knows why it is embarking into social media, what it believes the outcomes will be, and has a means for measuring the effectiveness of each social choice and their approach in order to ensure a successful response and appropriate adjustment for future social campaigns.
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