Networking is a concept most people don’t give serious thought to — but in today’s economic climate, it can and should be an important part of your business plan.
When we think about networking, the tendency is to think about it in the realm of forging relationships in order to promote new positions for ourselves or new business for our company. There is nothing wrong with that outlook, but it just has to be said… there is plenty wrong with the way many business women think of and conduct their networking. (Business card anyone?)
You may recall, my New Year resolution was to improve the ROI on my networking, here is how my understanding of networking has evolved so far:
You can continue to read this article at the Australian Businesswomens Network